The Creation of Sustainable Societies

Promoting healthy bodies and clean water

Shabondama Soap started promoting the concept of “Additives-free” since 1974. The ex-director, Morita Mitsunori, learned about the environmental impact of synthetic detergents and damage to human skin. He abandoned their production of popular synthetic detergent at the time and fully embrace the concept of “promoting healtyh bodies and clean water” with pure and truly additives-free soap.

What is “Additive-free” (Mutenka)?

Shabondama Soap started promoting additive-free (Mutenka) since 1974.

The Ministry of Health, Labour and Welfare of Japan recognize about 2,800 types of ingredients that used in cosmetic products. There are 102 ingredients out of the 2,800 can cause severe allergic reaction. The cosmetic industry is allowed to put on the tag “Mutenka” when the product does not contain the listed 102 ingredients.

Shabondama Soap decided to take a step further and avoided any synthetic surfactants or ingredients that may cause harm to people and the environment. This includes the 102 potential allergens, but also addition of synthetic fragrance, colour, brighteners, etc throughout the process of production. The Soap maker monitors the saponification process over the period of 7 to 10 days and make careful adjustment until the soap is fully matured and safe to human skin. The Soap maker is so confidence in the process that they taste the soap to check the condition of the soap.

Feature of Shabondama Additives-free Soap.

  • It takes 7 – 10 days of professional craftsmanship to produce a soap that retain the natural moisturizer, glycerin.
  • Environmentally friendly, soap in waste water naturally dissolved within hours.
  • Gentle on skin, minimal stress for atopic dermatitis and sensitive skin.
  • Free from common chemical in detergents: Synthetic surfactants, preservatives, fragrance, and brightener.